Fjällräven: equipment for your next route?

Fjällräven (307 articles)

Men's Greenland Trail Trousers Women's Keb Trousers Women's Keb Eco-Shell Jacket Women's Snow Flake Parka Men's Fjällräven Logo Hoodie Women's Expedition Down Hoodie Jacket Men's Keb Trousers Men's Övik Hydratic Jacket Women's Keb Padded Hoody Men's Abisko Lite Trekking Jacket Men's Canada Shirt Women's Kaitum Fleece Women's Nuuk Lite Parka Women's Abisko Padded Vest Men's Keb Fleece Hoodie Jacket Men's Kaipak Jacket Men's Sten Jacket Women's Vardag Hydratic Anorak Women's Övik Rib Sweater Men's Övik Roller Neck Pullover Men's Expedition Lätt Hoodie Jacket Men's Karl Pro Pant Women's Övik Cable Knit Sweater Women's Abisko Hike Pants Women's Canada Blouse Men's Singi Padded Vest Women's Abisko Grid Fleece Hoodie Jacket Men's Expedition X-Lätt Vest Men's Greenland No.1 Down Jacket Men's Greenland Winter Jacket Women's Övik Fleece Hoody Women's Karla Pro Pant Men's Abisko Lite Fleece Jacket Men's Expedition Down Hoodie Jacket Men's Övik Fleece Hoody Women's Abisko Midsummer Shorts Women's HC Hydratic Padded Jacket Women's Övik Lite Blouse Women's Vardag Hoodie Women's Abisko Trekking Pro Tights Men's Vardag Lite Fleece Sweater Women's Kaipak Curved Trousers Women's Abisko Day Hike Top Women's Abisko Hike Zip-Off Pants Women's Fjällräven Logo Sweater Women's Expedition Long Down Parka Women's Arctic Fox Print T-Shirt Kids Logo T-Shirt

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.