Fjällräven: equipment for your next route?

Fjällräven (331 articles)

Övik Flat Cap Zip Card Wallet Women's Greenland Down Liner Vest Badge Långtradarkeps Cap Women's Övik Travel Blouse Men's Greenland Winter Jacket Keb Trekking Belt 1960 Logo Belt 1960 Logo Långtradarkeps Cap Ulvö Rolltop 30 Women's Abisko Hike Zip-Off Pants Gear Bag Ulvö Medium Waistpack Kanken Mini Kånken Hip Bag Passport Wallet Men's Expedition Pack Down Jacket Kånken Wash Bag Women's Abisko Short Tights Kånken Rainbow Mini Backpack Men's Expedition Mid Winter Jacket Greenland Wax Bag Women's Keb Eco-Shell Jacket Fjällräven Pom Hat Women's Singi Wool Padded Parka Women's Expedition Pack Down Anorak Men's Övik Lite Padded Shirt Men's Keb Jacket Women's Övik Lite Fleece Vest Men's Övik Lite Fleece Vest Men's Lappland Stretch Flannel Shirt Men's Abisko Trail Stretch Shorts Men's Expedition Down Lite Jacket Men's Singi Wool Padded Parka Women's Abisko Lite Trekking Pant Women's Abisko Wool Tank Top Women's Abisko Trail Stretch Trousers Men's Övik Rib Sweater Women's Abisko 6" Shorts Tights Women's Snow Jacket Men's Övik Heavy Flannel Shirt Women's 1960 Logo Long Sleeve Övik Knit Hat Men's Bergtagen Thinwool long sleeve Women's Abisko Hike Shorts Men's Skog Shirt Men's Reporter Lite Vest Men's Buck Fleece

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.